by Weronika Kajdanska
As the world is successfully defending equality of human rights, stereotypes are still here to stay. Stereotypes are considered as non-harmful and funny in some cases because it’s the way to make complicated things easy and understandable.
Stereotypes are settled so deep in our brains that it affects all spheres of our lives, relationships, tastes and even work. It affects business not surprisingly.
Ask yourself how do you think the CEO of the big company looks like? Probably it’s a serious man in suit with expensive watch who is always on the phone. Woman in this situation seems to be not the right person or not the one you can totally rely on. Such thinking brings to social issues and needs to be stopped.
Startups are becoming more and more popular. Many companies provide financial support for young entrepreneurs, startup festivals are constantly on the news. Fresh minds are believed to be a driving engine of creating new ideas and solutions. Women are consistently underestimated in this case but naturally they use different approach in thinking which is a source of generating new ideas.
It was estimated that despite the fact women account for about 40% of total labor force, only 18% of firms had female manager in 2015. (World Bank, Enterprise Surveys)
According to a survey (Isobel Doole, ‘Women in Business — Is a Different Advisory Approach Necessary?’), such result comes from few factors.
Firstly, in most cases women don’t participate in business training courses, while 72% of men does (Manchester Business School). First of all, it comes from the lack of proper training programs. Most of the trainees are male and the course is mostly male dominated which creates natural distance and stereotypical thinking models for women. So the starting point of the skills’ level among males and females is different from the very beginning.
Secondly women have different career paths. While men follow a ‘gradual path’ which is commonly known as career ladder, women have to stop at some points. Obviously these points are connected with family raising. Such ‘breaks’ can be harmful for a career in a lot of different ways.
While the second factor can’t be really influenced, the first one is totally under our control. General lack of female trainees is an open niche for new jobs. And this niche shouldn’t be neglected as filling it will bring positive effects for labor market and business as well.